Small Business Checklist – What To Think about When Starting a Business

Starting a new business can be a very daunting process, especially when you do not have much experience with it. There are hundreds of items to consider and finish before you can even open the door for business. Many first time entrepreneurs are turned off by the thought of taking care of these items in the checklist. However, with proper knowledge and careful planning it is possible to not only get started but also get a head start to building a long lasting business. Here are some tips to help you focus on the most important tasks in starting a business.

Market Research

One of the most important things to consider when starting your business is defining your target audience. You should be able to create a profile of what your customers look like based on key demographics i.e. age & gender. This will help you create the right type of branding and messaging to entice people to buy your products and services.

This can be done by analysing the users who are showing interest in your brand on your social profile. If you haven’t created a social media profile yet (if not, do it now), then you can always do a bit of old fashion market research.

4 Ways to Boost Your Business’ Facebook Page Exposure

Technology is a constant in the modern business world, and it is also one of the fastest changing assets every company has at its disposal. The arrival of social media has been a game changer for businesses to drive customer traffic to websites or brick and mortar stores. Facebook has long been the king of social media. Therefore, a well-designed Facebook page can be a huge source of revenue for any business looking to make a splash in exposure and marketing. There are plenty of tips to help boost the exposure of the Facebook page of an organization.

1. Make Sure It is Easy to Find

The internet is a crowded place with new pages, posts, and articles popping up every day. That being said businesses and business oriented people need to make sure their page is easy to find. For example, a search for Harry Dhaliwal’s profile yields a number of results, but making sure customers, fans, and suppliers find the right page is a matter of standing out. Luckily, the biography line of Facebook can easily differentiate the right page from the incorrect one, which means companies need to carefully enter the information to elevate exposure.